Put on “Blurst” – Blasting Through The Noise

Focusing on strategic cycle positioning and asset selection, we challenge the view of holding $ETH or generic index-like investments. Our conviction lies in the belief that the truest expression of a bullish stance on $ETH is through investing in assets that are going to outperform $ETH if our thesis is right. Betting on the NFT craze that is about to begin if the market keeps doing well makes a ton of sense, however, we have no interest in picking winners and losers in the individual NFT market.

In the report below we double down on our original $BLUR thesis, targeting an opportunity to leverage the allure of high-priced items as instruments of social capital, as well as the inevitability that follows, being that everyone with a heartbeat will be launching an NFT collection driving volumes upwards. The tale of prestige and social flex is as old as time, and the digital nature of NFTs makes them a legible and widely adopted asset class.

The previous cycle witnessed an explosion in NFT popularity, propelled into the mainstream by celebrities like Jay-Z, Snoop Dogg, Stephen Curry, Paris Hilton, and Steve Aoki, who adopted NFTs as digital extensions of their identities. With rising prices in crypto and in a world where social standing is paramount, we argue that NFTs are primed for a revival. Our view is that $BLUR is the most efficient vehicle to capture the upside of this asset class as “the Uniswap of NFTs”.